MiCrédito is intended to not only service the growing urban market for micro-credit, but also to develop a successful rural micro-lending program. The business is staffed with a competent management team which includes a number of credit analysts using motorcycles to visit clients. More staff and branches will be added as it grows. Business so far has come mostly by word-of-mouth advertising based on the strong reputation of the well-known staff, quick turn-around on credit decisions, competitive interest rates in the micro and small loans segment and excellent client services being provided.
MiCrédito has recently begun a new marketing campaign. Their desire for a fresh and professional image has resulted in a new logo and other marketing materials, as well as ongoing branch renovations. Click here to download MiCrédito's brochure (pdf - 308 KB).
About MiCrédito